Monday 8 December 2014

GROUP: NME Advertisment 1 Development



The above is the original advertisement I mocked up in PowerPoint software using basic cropping and overlaying tools.
In order to develop the print further we have decided to take it into Adobe Photoshop software which will provide a wider range of adjustment tools in order to add another dimension to the piece. The aim in Photoshop was too allow the fire to be seen through the font within the logo as well as other adjustments.
I started by increasing the contrast of the image making the glow from the fire more intense and increasing the warm colours such as orange and red that light the two figures. I then imported The Family Rain Drop logo and used the selection tools to place the fonts made by Max previously over the drop. Then by selecting and deleting the font in the layers it allowed the text to form a stencil through the logo. I then repeated the process with the original Family Rain font produced by the bands previous marketing.
Following this process I found that due to the heightened contrast the white glow in the centre of the flame had become flat and increased in scale. as this is the portion of which the flame can be seen through the font I had to use brush tools in order to make this area more orange to be able to see the font. In the selection of brushes I was able to find one that resembled smoke and by selecting existing colours within the fire I filled in the core white flame. The quality of the background images flame did not have to be realistic as it would only be partially visible through the text. 
I continued by dragging the tear drop logo into the background image with the select and movement tool and placing it symmetrically in the centre of the image as it is in other Family Rain advertisements.
 
Once this was completed I imported and cropped more drop logos to represent stars awarded by NME, this being our chosen magazine. I selected block fonts to resemble the logo of NME and left them at the bottom creating a flowing reading path around the bottom of the logo. Starting from the top of the smoke, down to the review and leading onto the release date, this being more vital information.
This will run as a half page advertisement with a 22cm width and 13.5cm length.

 

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